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Google Ask for Me and Call for Me

Google's AI phones local businesses for you to ask about prices and stock, and now, in a test, to book and reschedule.

By Google · launched 2025-01-30 · last checked 2026-11-01

At a glance
Autonomy
3/5
Multi-step, with approval

Why 3: it calls several businesses and sends you a summary, and Call for Me can book or reschedule while you watch a live transcript, so you stay in the loop rather than it acting alone.

The findings

What it does. In Search you describe a job, such as pet grooming, and Google's AI calls several local businesses about price and availability, then sends you a summary. It began as a Search Labs test in January 2025 and reached all US Search users in July 2025; in November 2025 Google added calls to shops about stock. In September 2026 it began testing Call for Me, in which Gemini rings a business from your own number, navigates phone menus, waits on hold and can make a reservation or reschedule an appointment while you watch a live transcript.

Where it falls short. Businesses can opt out of the calls. Google is keeping Call for Me small because, it says, 'real-world conversations are nuanced', and we found no published figure on how often calls go wrong.

What it can do

callsbookingsvoice

Price: Free in Search, with higher limits for Google AI Pro and Ultra subscribers. Call for Me needs a paid Gemini subscription. · Where: US only. Search's business calling reached all US users in July 2025; Call for Me is an early preview on Pixel 11 phones. · Surfaces: web, app, phone

Incidents

  • None logged.

Closest fiction

Her — A voice that handles the outside world so you don't have to.

Related travel & shopping agents

History

  • 2026-11-01 Added to the index.

Sources

  1. Google's 'Ask for Me' feature calls businesses on your behalf to inquire about services, pricing TechCrunch, 2025-01-30
  2. More advanced AI capabilities are coming to Search Google, 2025-07-16
  3. Let AI do the hard parts of your holiday shopping Google, 2025-11-13
  4. Google tests letting Gemini call businesses for you TechCrunch, 2026-09-24

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