Agentforce
Salesforce's platform for AI agents that handle customer service and sales tasks inside its CRM.
By Salesforce · launched 2024-10-29 · last checked 2026-11-01
Why 5: companies deploy its agents to answer customers continuously and take actions on their Salesforce data, without staff approving each conversation.
What it does. Agentforce lets companies build and deploy agents that answer customers and take actions on their Salesforce data; Agentforce Service Agent was the first to become generally available, in October 2024, priced at $2 per conversation. Salesforce has since added metered Flex Credits and per-user licences, and in September 2026 bought Fin to sit alongside it. MarTech reported in June 2026 that Agentforce had reached $1.2 billion in annual recurring revenue in Salesforce's first quarter of fiscal 2027.
Where it falls short. It is strongest where a company's data already lives in Salesforce, and its pricing has changed several times, making costs hard to compare. Agents that read customer-submitted text can be manipulated by it.
What it can do
Incidents
- 2025-09-26 Noma Security disclosed "ForcedLeak", a prompt-injection flaw in which instructions planted in a web-to-lead form could make Agentforce send CRM lead data to an expired domain still on Salesforce's allow-list; Salesforce had enforced trusted-URL controls from 8 September. Source
Closest fiction
Severance — Salesforce sells "digital labour". Lumon got there first.
Related customer service agents
History
- 2026-11-01 Added to the index.
Sources
- Salesforce's Agentforce Is Here: Trusted, Autonomous AI Agents to Scale Your Workforce Salesforce, 2024-10-29
- Agentforce Pricing Salesforce
- Prompt injection – and a $5 domain – trick Salesforce Agentforce into leaking sales leads The Register, 2025-09-26
- Salesforce acquires Fin, formerly known as Intercom MarTech, 2026-06-15
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